July 27-28, 2016

Omni Hotel

Charlottesville, VA

Space Still Available for
Pre-Conference Workshop!

It’s NOT Just About the Money…Building Authentic Major Donor Relationships

Digging in deeper than the usual rhetoric around building a culture of philanthropy, in this workshop participants will explore the actual steps you need to take to ensure your organization is ready for transformative gifts. In three separate cut-to- the-heart of the matter sessions, we’ll unpack:

  • How to THINK about major gifts,
  • How to ORGANIZE your efforts for major gifts,
  • How to SET UP and MANAGE your organization for major gifts.

Each session will include research and time-tested tips, along with a chance to reflect and discuss with your peers.


  • We have to think big and visionary to be ready for a big gift—are you?
  • Our missions compel each of us to engage with people and their values, not just their wallets.
  • The best way to manage to outcomes is not counting donor visits – find out about the systems, tools and best practices needed to make your program successful.

Presented by Richard Perry and Jeff Schreifels, of The Veritus Group, authors of the award-winning fundraising blog Passionate Giving, and the 2015 release It’s Not Just About the Money (each workshop registrant will receive a complimentary copy of this book).

Click here to register for the program now.

Richard Perry

Richard Perry has more than 30 years of nonprofit leadership and fundraising experience with a long history of working with non-profit organizations as a Director of Development and consultant. For eight years he served as Director of Development for a U.S-based relief and development organization where he and his team increased the donor list from 16,000 to 350,000 people and annual income grew dramatically in just four years. During his five years as VP of Distribution and Development for a leading publishing company, Richard helped triple the company’s sales from $25 million to $75 million through acquisitions and new product development, most notably through the acquisition of a major greeting card company, a successful distribution company and the startup of a magazine for parents that rose to national prominence just two years after launch. Richard was a co-founder of The Domain Group, one of the largest advertising agencies serving nonprofits in the U.S., which he and his business partner sold in 2005. Driven by a passion for major gift fundraising, Richard founded The Veritus Group where he and his business partner, Jeff Schreifels, have developed an innovative and effective approach to turn around the loss of major gift revenue which, for many charities, is in the 40-60% range per year.

Jeff Schreifels

Jeff Schreifels has over 27 years’ experience in non-profit fundraising. He was the senior strategist at Domain Group leading a team that executed strategic plans and direct-response marketing for clients such as, Feeding America, Arthritis Foundation, the Salvation Army; among many others. Jeff and his team helped raise over $200MM dollars for their clients over 12 years. In 2009, Jeff joined Richard Perry, to form Veritus Group. Veritus Group is a major gift consulting agency that has taken the discipline of direct-response and applied it to major gifts. As senior partner, Jeff is responsible for client strategy, sales and marketing. Jeff is also the co-author of a popular fundraising blog, which focuses on major gifts called “Passionate Giving” along with Richard Perry and recently a new book called It’s Not JUST About the Money. Jeff is the proud father of two college-aged children who are the joy of his life.

Reserve your hotel room now!

A block of rooms has been reserved at the Omni Charlottesville Hotel at the rate of $169 plus tax
single or double occupancy. Reservations should be made by clicking here or by calling  1-800-THE-OMNI
and referring to the Virginia Fund Raising Institute to receive the group rate.

Please note, our room block did sell out last year, so get your room early.